Unpacking Spearhead:

We are Revolutionizing the Consumer Packaging Industry.

After more than 20 years in the industry, Co-founders, Heather Fritzsche, CEO and Robert Catalano, President, saw a need to modernize an industry still clinging to the idea that “we do things a certain way because that’s the way it’s always been done.”


We set out to revolutionize the industry and redefine how packaging and brand work together to deliver a more memorable buyer experience.

Through exclusive partnerships with expert pioneers in global Physical Brand Enhancements, rethinking the manufacturing process, and refining automation operations, Spearhead saves time and money for clients and delivers a faster, more measurable ROI.

The Spearhead Pioneer program continues to grow and expand. Members from around the world are excited about Spearhead’s success in reinventing how the industry works together and the new opportunities they provide to deliver unparalleled versatility in brand enhancement options. Luxury Packaging (China) Co., Ltd and Spearhead (Ningbo) Commodities Co., Ltd now carry the Spearhead name and offer production of textile bags and luxury boxes, employing the company’s proprietary Physical Brand Enhancement design, manufacture, and delivery process.

Spearhead is committed to supporting other women-owned businesses and offering sustainable Physical Brand Enhancements for clients while creating a better brand experience for consumers.

Heather Fritzsche

As Co-founder and CEO, Heather is responsible for all operational, financial, and marketing aspects of Spearhead in the U.S. and around the world. With a career that spans more than 20 years, Heather has earned numerous distinctions working with some of the world’s best-known brands to reimagine the visual identity for countless products across multiple market sectors. Heather has worked to identify a network of trusted suppliers, experts, engineers, and other resource professionals that are able to design and deliver functional, production feasible, and cost effective products for our clients.


We’re different because we start with the end in mind – we focus on quality, machinability when necessary, and making sure that our Physical Brand Enhancement will work with our client's product. I love spending time on manufacturing lines and making everything work as efficiently as possible.

Heather Fritzsche, CEO

Robert Catalano

As Co-founder and President of The Spearhead Group, Robert brings more than 25 years of experience in product and Physical Brand Enhancement development, with a focus on delivering the best and most innovative solutions the market can supply. In his current role, Robert is responsible for the visionary aspects of Spearhead in the Americas and around the globe, with an emphasis on expanding client, supplier, and team vision with an eye towards market innovation, differentiation, and disruption. Robert is a proven success at spearheading savvy, integrated, market-changing programs for premier, global brands across numerous market sectors.


The Spearhead Group, is a supplier to Diageo North America, providing our world-famous Crown Royal Purple bags. We selected The Spearhead Group for their focus on superior quality, cost and service, as well as great leadership and aligned values.

Diageo North America

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I'm incredibly inspired by the creation of The Spearhead Group and the mission to reach consumers using the sensory cues of Physical Brand Enhancement. The company is not only woman-owned, but has a keen sense regarding sustainability as well as team building that make this group stand out. I am humbled by the opportunity to work with such a great team!

Lana Toler, Innovation Advisor


The only true success is shared success. We believe strong partnerships and trust are at the core of our continued growth as a company. Working at Spearhead has given me the creative liberty to explore new ways to bring our clients' ideas to life.

Vianney Becerril, Product Development Manager

Advisory Board


Innovation Strategy

Dr. Shekhar Mitra, PH.D.

Shekhar has led global innovation strategy and capability growth for Proctor & Gamble for nearly 30 years.



Chris Kegan

Chris is a Global Strategic Procurement Executive with over 26 years of expertise in strategic sourcing, supplier relationship management, and risk management.


European Strategy

Natale Bauducco

Natale Bauducco has over 35 years of experience running print production sites around the globe.


Q&A and Compliance

Tom Harney

Tom has more than 30 years of experience in Quality Control, Monitoring, and Compliance.


Strategic Packaging

Ray Decarlo

Ray has over 35 years of experience in high-end value added packaging sales, with extensive experience in folding cartons and rigid boxes.