Unpacking Spearhead:

We are Revolutionizing the Consumer Packaging Industry.

The Spearhead Group is a globally recognized Women’s Business Enterprise that consists of experienced industry leaders each with decades of experience in R&D, product/packaging development, QA, manufacturing, logistics, and co-packing.

We proudly celebrate the global expansion of Spearhead, led by four women in the USA, Mexico, Italy, and India. A certified women-owned business, Spearhead USA is led by Heather Fritzsche, CEO & Co-founder, which is a model for our global independent businesses and their owners – Patricia Burguete, Owner & Founder of Spearhead Mexico, Giovanna Pinna, Owner & Founder of Spearhead Italy, and Pooja Sikand, Owner and Founder of Spearhead India.

Our team of all-women owners and founders is the first of its kind in the packaging industry and will offer a much-needed fresh perspective within the industry. “Our global team shares a powerful vision to deliver truly innovative packaging solutions while reinforcing a positive company culture defined by sustainability at all levels. We are continually learning from each other and leveraging years of experience to develop client solutions that span the world,” Heather Fritzsche shares.


We have revolutionized the packaging industry and coined our proprietary process which we call Physical Brand Enhancements™ (PBE™). PBE™ is exactly what the name implies–we embrace a brand’s image and boost it to the highest potential through customized packaging. PBE™ encompasses an array of brand needs such as custom glass and ceramic bottles, closures, medallions, labels, cartons, wood boxes, rigid boxes, shippers, end-to-end VAPs (including automated carton assembly), influencer kits, and more.

With our proven success and global team, Spearhead is committed to supporting other women-owned businesses and offering sustainable Physical Brand Enhancements™ to our clients while creating a better brand experience for consumers.

Heather Fritzsche

As Co-founder and CEO, Heather is responsible for all operational, financial, and marketing aspects of Spearhead in the U.S. and around the world. With a career that spans more than 20 years, Heather has earned numerous distinctions working with some of the world’s best-known brands to reimagine the visual identity for countless products across multiple market sectors. Heather has worked to identify a network of trusted suppliers, experts, engineers, and other resource professionals that are able to design and deliver functional, production feasible, and cost effective products for our clients.


We’re different because we start with the end in mind – we focus on quality, machinability when necessary, and making sure that our Physical Brand Enhancement™ will work with our client's product. I love spending time on manufacturing lines and making everything work as efficiently as possible.

Heather Fritzsche, CEO

Robert Catalano

As Chief Innovation Officer & Co-founder of The Spearhead Group, Robert brings more than 25 years of experience in product and Physical Brand Enhancement™ development, with a focus on delivering the best and most innovative solutions the market can supply. In his current role, Robert is responsible for the visionary aspects of Spearhead in the Americas and around the globe, with an emphasis on expanding client, supplier, and team vision with an eye towards market innovation, differentiation, and disruption. Robert is a proven success at spearheading savvy, integrated, market-changing programs for premier, global brands across numerous market sectors.


The Spearhead Group, is a supplier to Diageo North America, providing our world-famous Crown Royal Purple bags. We selected The Spearhead Group for their focus on superior quality, cost and service, as well as great leadership and aligned values.

Diageo North America